Europe & UK eSIM (40 Countries, 90 Days/100GB Data) $216 @ SimsDirect

In reseaching eSims for an upcoming trip I noticed that Simify state that they were formerly SimsDirect.
However, SimsDirect site is still active (and visually identical to Simify).

The bargain is on pricing.
For the same eSim, SimsDirect is cheaper than Simify.
For Europe and UK, SimsDirect have a 90-day/100GB data eSim for $216. The same product at Simify is $239.

Cheers and happy travelling!