Samsung Galaxy Watch 7 BT 44mm $448 Delivered @ Amazon AU (Price Beat $425.6 @ Officeworks)

Not sure if ATL but seems like a good price, I was hoping for sub $400
Also available at JB for $449, all do trade ins with JB and OW offering additional $60 coupon/GC, I found JB offers an extra $5 for my Galaxy watch 4

Update:
Thanks to @geek001 Available at Samsung store for $426 in Silver, or Green if you choose any other color band than default: https://www.samsung.com/au/watches/galaxy-watch7/buy/
Officeworks Price-Beat