Kb’s Whiting Bites Classic Crumb 300g $2.63 (Was $10.50) @ Coles (in Store Only)

It’s the 300g smaller box. Price tag photo here.
It’s $2.63 in store ($8.77/kg) but $5.25 online.
Probably discontinued product.
Made in China with wild caught Southern Blue Whiting from New Zealand.
I took the last 2 boxes at my local store.
you may wanna check your local asap.